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Thursday, 10 March 2011

VERDURA: A swan brooch


A fun and girly brooch by Verdura that will be auctioned at Sotheby's London this month. It features a white enamel swan holding a pearl with the feathers exquisitely made of diamonds.


Fulco Verdura was born in 1898 in Palermo. At the age of 21, he inherited his family fortune and spent it over six years enjoying life at the centre of Europe's high society. In 1926 he went to Paris to work for Coco Chanel as a textile designer and almost immediately after he joined he redesigned all her personal jewellery, which was a great collection of gifts by her lovers, the Duke of Westminster and the Russian Grand Duke Dmitri amongst others. So Verdura became Chanel's head Jewellery designer for a number of years until he decided to move to New York and start his own business. He opened his own business in a very personal way; he only designed and manufactured pieces for the people he liked. He focused on design rather than on showing expensive stones, yet his pieces are always exuberant. Today one can still have the experience of exclusivity in the personal way that he lived and sold his creations by visiting a recreation of his apartment in the 12th floor of a magnificent New York skyscraper at 745, 5th Avenue.



Image by Sotheby's