Monday, 28 March 2011

RENE BOIVIN: a 1960's "winged angel" brooch

Rene Boivin was undoubtedly one of great french jewellery masters in the beginning of the 20th century. He was a great designer and craftsman but more interestingly, he was the first pioneer in linking jewellery to fashion. Rene Boivin married Jeanne Poiret who was the sister of the famous couturier and soon his wife became the first jeweller woman known in modern history. When he died in 1917, his wife took over running the company with their daughter and a friend, Juliette Moutard; three women!. In 1921 they hired Suzanne Belperron as a designer who worked with them until 1932. Today the firm belongs to Asprey.

This late 1960's brooch that will be auctioned at Christie's NY is so different to the work of the original master, that the only reason why I am posting about it is as a reminder that brands that survive longer than their founders have a very difficult task in maintaining the same standards of creativity!.

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